About 1942 by JV

Built on Love. Made to Make You Shine.

1942 by JV isn't just a beauty brand. It's a love letter — to a grandmother never fully known, to the women who've never felt truly seen, and to the quiet, powerful beauty that lives inside every one of us.

The Story

This brand was built in honor of a woman who deserved to be celebrated. While our founder didn't get to know her grandmother the way she wished, she carried her forward the only way she knew how — by creating something she believes her grandmother would have loved.

1942 by JV was born from that place of longing, love, and purpose. It exists for every woman who has ever felt unseen, unnoticed, or like she wasn't enough. Because you are. You always have been.

Our Mission

We are here to renew confidence and beauty through vintage glamour and modern luxury. Through iridescent lip glosses that catch the light the way you were always meant to — we want to help you find that spark again. To reconnect with the beauty that lives inside you, and to wear it boldly.

We want you to feel seen. We want you to know you are seen.

More Than a Gloss

Here's what makes 1942 by JV different: every lip gloss comes packaged with its own affirmation — a personally curated word rooted in purpose and inspired by timeless truth. Not a generic quote. A reminder written for you, tied to the gloss you chose, for the moment you're in.

Because confidence isn't just something you wear on your lips. It's something you carry in your heart. We just want to help you remember it's already there.

The Formula

Our glosses are fragrance-free and enriched with jojoba oil for a lightweight, hydrating wear that never feels sticky or heavy. Each comes in a generous 15ml tube with a signature metallic applicator — designed for effortless, luminous application every time.

Non-sticky. Hydrating. Buildable. Iridescent. Made for real life.

Our Values

Everything we create is rooted in confidence, self-worth, purpose, and inner beauty — guided by faith, hope, and love. While our brand speaks especially to young women navigating their identity and sense of worth, our doors are open to everyone who wants to feel that spark reignited.

You don't have to feel the way we once did. That's the whole point.

Coming Soon: Entry No.1 — "Start with Her"

Every story has a first page. And every first page begins with someone.

Entry No.1 is our debut gloss, and its name says everything: Start with Her. Her is the woman who wears it. She is the starting point — the one this brand was always made for. Entry No.1 is a glimpse into who she is: her glow, her worth, her new chapter just beginning.

Because before anything else — you start with her. You start with you.

Coming soon.